Lollywood  refers to the Pakistani film industry based in the city of Lahore. The  word "Lollywood" was first coined in the summer of 1989 in the now  defunct magazine "Glamour" published from Karachi by a gossip columnist  Saleem Nasir. The film industry in Lahore started in 1929 with the  opening of the United Players' Studios on Ravi Road. The cornerstone for  the studio was set by Abdur Rashid Kardar. Most of the feature films  shot in Pakistan are in Urdu (National Language) and Punjabi. The  Pakistani film industry is credited with having produced some of the  most notable and recognised filmmakers, actors, writers and directors,  and for introducing pop music to South Asia. After partition of of  Sub-continent, the first Lollywood film “Teri Yaad” was released on  September 2, 1947 which was produced Dewan Pictures and directed by  Daood Chand.
Image of Punjabi film poster Mola Jatt 
Image of Lollywood film poster
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